London Perfume Exhibition

Middle Eastern perfumery is the part of the market UK buyers most often meet through a screen. Oud, attars and bakhoor are sold here mostly by specialist e-commerce and a handful of importers, which means the usual way to buy is to read a description, guess, and hope. The London Perfume Exhibition is the first London event given over entirely to that category, and its value is simply that the material is in the room.

It runs 13-22 August 2026 at the National Hall, Olympia. The ten-day span is unusual to the point of looking like a typo, and it is not - the organiser advertises it as a ten-day event, and Olympia's own listing carries it, which is the confirmation that matters. Zones cover perfumes, attars, oud, bakhoor, home and body fragrances, and scented candles, with exhibitors drawn from more than fifteen countries. It is run by Diwan Exhibitions Group and is hybrid: trade and public, rather than a closed industry show.

The honest caveat is that this is a young event and we have not walked it. We can confirm it is real, dated and booked into the venue; we cannot yet tell you how deep the exhibitor list runs or whether the ten days sustain their footfall. Ticketing is live through the organiser's own portal, though prices are not published on the site.

For anyone who has been buying oud blind, that is still an easy trade. Smelling attars side by side for an afternoon teaches you more about the category than a season of reading notes lists, and there is nowhere else in London currently offering that at this concentration.