AJScent

AJScent describes himself as a fragrance creator and enthusiast, and the account runs on single-bottle first impressions rather than long-form analysis. It opened in April 2025 and posts steadily. This is a small account, and it is here for the quality of the picks rather than the scale of the audience.

The lane is niche and designer, covering Xerjoff, Creed, Parfums de Marly, Moncler's Private Collection, Orto Parisi, Ramon Monegal and Olfactive Studio alongside designer releases from Valentino, Prada and Jean Paul Gaultier. Dupe houses and Middle Eastern brands do appear but are a small part of the feed, not its subject.

What earns the listing is that he will post an unflattering verdict on a house he otherwise rates - Parfums de Marly Sedley called his least favourite from the brand, and a flatly negative take on Lattafa Khamrah - which is rarer than it should be on fragrance TikTok, where the incentive runs the other way.

On transparency he is straightforward: paid partnerships are labelled #AD in the caption, as on his Valentino Vendetta videos. He also runs his own fragrance sample shop and offers his audience a discount code with a partner retailer, both signposted from his bio rather than concealed; he tells us he earns no commission on that code. He prices his shop in pounds, so this entry places him in the UK and claims nothing more specific.