Influencers

Aaron Terence Hughes YouTube United Kingdom Best for detailed, high-frequency fragrance breakdowns from a major UK YouTuber, read with the knowledge that he also owns and actively markets his own perfume house Cypriot Sister Scents Reviewer London Best for near-daily, honest UK reviews that give indie and niche houses equal billing with the majors Emma Vernon Reviewer Paris Best for comedic, accessible fragrance takes plus a podcast for deeper listening Hayley Clough TikTok United Kingdom Best for short-form, dupe-and-longevity-focused fragrance content from an active UK creator, cross-checked against her own live TikTok stats KatesBeautyStation YouTube Newcastle Best for a long-running, weekly-active Newcastle fragrance and beauty voice with a decade-plus YouTube archive Max Forti Reviewer United States Best for a long-running fine-fragrance evaluator plugged into the niche industry Persolaise Reviewer London Best for literate, honest, no-hype reviews from a multi-award UK critic writing for the mainstream and specialist press alike Redolessence Reviewer United States Best for a deep, 13-year YouTube archive of measured designer and niche reviews SOKI London TikTok London Best for polished, high-production fragrance content from a decade-long YouTuber, read with the same conflict-of-interest caveat as any reviewer who also owns a perfume brand TJ Talks Scents Reviewer London Best for a large, active UK reviewer covering designer and niche daily, with a decant shop disclosed