Influencers

Aaron Terence Hughes YouTube United Kingdom Best for detailed, high-frequency fragrance breakdowns from one of the UK's largest fragrance YouTubers, who also founds and runs his own perfume house AJScent Reviewer United Kingdom Best for quick niche and designer first impressions from a small UK account that will still call a fragrance a miss Beauty Glow Girl High-street dupes United Kingdom Best for the British high street: which M&S and supermarket perfumes are worth the shelf space Cypriot Sister Scents Reviewer London Best for near-daily, honest UK reviews that give indie and niche houses equal billing with the majors David Smells Good Reviewer United Kingdom Best for the bottom of the UK dupe market, including the £3 Poundland sprays nobody else reviews properly Emma Vernon Reviewer Paris Best for comedic, accessible fragrance takes plus a podcast for deeper listening Ezekiel Reviewer London Best for the price-per-bottle question put bluntly: would you pay £120 or £25.99 for the same scent Hayley Clough TikTok United Kingdom Best for short-form, dupe-and-longevity-focused fragrance content from an active UK creator KatesBeautyStation YouTube Newcastle Best for a long-running, weekly-active Newcastle fragrance and beauty voice with a decade-plus YouTube archive Max Forti Reviewer United States Best for a long-running fine-fragrance evaluator plugged into the niche industry Niche Reviews Reviewer United Kingdom Best for honest reviews of emerging niche houses from a UK creator who covers the trade fairs and gets there before the big channels Persolaise Reviewer London Best for literate, honest, no-hype reviews from a multi-award UK critic writing for the mainstream and specialist press alike Redolessence Reviewer United States Best for a deep, 13-year YouTube archive of measured designer and niche reviews SOKI London TikTok London Best for polished, high-production fragrance reviews from a decade-long UK YouTuber who went on to found her own award-winning brand The Fragrance Firm Reviewer United Kingdom Best for a fast daily feed of niche, independent and luxury fragrance verdicts from a UK pair who often disagree The Petite Lady High-street dupes West Sussex Best for a worked-through verdict on a whole high-street dupe range rather than one bottle at a time TJ Talks Scents Reviewer London Best for a large, active UK reviewer covering designer and niche daily, with a decant shop disclosed