KatesBeautyStation
Influencer - YouTube

KatesBeautyStation

Newcastle

Best for a long-running, weekly-active Newcastle fragrance and beauty voice with a decade-plus YouTube archive

KatesBeautyStation is the YouTube channel of Kate, a Newcastle-based creator who has been posting fragrance and beauty content since launching the channel in July 2013. Live-pulled at the time of writing, the channel has around 111,000 subscribers and just over 10 million total views, and its most recent upload was roughly a week before this entry was verified, confirming it as a genuinely active, weekly-posting channel rather than a dormant archive - a distinction that matters in a category where creator accounts frequently go quiet without formally shutting down.

Content centres on fragrance reviews, 'best of' round-ups (recent uploads include 'New Perfume Releases 2026' and 'Best Fragrance Releases of 2024'), beauty hauls, and general tips-and-tricks videos, aimed at a broad general audience rather than niche collectors specifically. The channel has also surfaced in third-party UK fragrance-influencer roundups, a useful independent signal alongside the raw subscriber count.

Kate maintains a presence across Instagram, Facebook and X under variants of the same handle, but YouTube's long-form review format is clearly the primary channel, and it's the one this entry is filed under.

On trust: we found no evidence in this research pass that Kate owns or is affiliated with a fragrance brand of her own, unlike some other creators in this directory (SOKI London, Aaron Terence Hughes) who review while also selling their own perfume line. That makes her reviews a comparatively cleaner independent voice, though as with any creator working in a gifted-product space, expect PR samples and sponsored content to sit alongside unsponsored reviews, and read individual videos' descriptions for disclosure.

Highlights

  • Long-running, weekly-active channel - launched July 2013, still posting new content as of within the last fortnight
  • Sizeable, live-confirmed following: around 111,000 subscribers and over 10 million total views
  • Surfaces in independent third-party UK fragrance-influencer roundups, not just self-reported reach
  • No evidence found of owning a competing fragrance brand, unlike some other creators in this directory
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Last verified July 2026