Aaron Terence Hughes
United Kingdom
Best for detailed, high-frequency fragrance breakdowns from one of the UK's largest fragrance YouTubers, who also founds and runs his own perfume house
Aaron Terence Hughes runs one of the UK's larger fragrance YouTube channels, past 169,000 subscribers and 33 million views since it began in 2016. His reviews are dense with breakdowns of notes, longevity and projection, and he posts often enough, several times a week across YouTube and Instagram, to have built a genuinely large and engaged audience.
The context a reader needs alongside that: Aaron Terence Hughes is also the founder of his own eponymous fragrance house, Aaron Terence Hughes (also styled ATH House), launched in 2019 and selling multiple collections of 25% concentration fine fragrances directly through his own website, a link he carries on his YouTube channel. The channel and the house carry the same name, and he links the shop from it.
Highlights
- Large, highly engaged UK audience, past 169,000 YouTube subscribers and 33 million views
- High posting frequency across YouTube and Instagram
- Detailed technical breakdowns of notes, longevity and projection
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