Beauty Glow Girl

Debbie Attwood posts as Beauty Glow Girl, and her stated beat is UK budget beauty rather than fragrance specifically. She is in this directory anyway, because the high street is where a very large share of British dupe buying actually happens, and she covers it better than the fragrance-first accounts do. Her Marks and Spencer coverage is the clearest example: not a haul, but a repeat beat she returns to as new ranges land, with specifics attached. One video singles out Warmth at 12 pounds as her favourite of the M&S range and names the luxury fragrance it echoes; another works through nine perfumes for 30 pounds.

The scale is real: past 236,000 followers on Instagram and 189,800 on TikTok, and an account running since 2019. She also maintains a Facebook page. On the numbers she is the largest UK creator covering high-street fragrance dupes in this directory.

This is a beauty account, so fragrance sits alongside makeup and skincare. She is professionally managed and her link in bio is an affiliate storefront, both signposted rather than buried.