The Petite Lady

Danielle Plowman runs The Petite Lady from West Sussex, and the honest description of the account is that it is a petite-fashion platform first: she describes herself as a personal shopper for women under 5'4", and the business behind it includes a paid membership and a shop. Fragrance is not the main event. What earns the listing is the way she treats it when she does cover it.

Her Marks and Spencer dupe coverage runs as a multi-part series that works through the range rather than picking a highlight, with prices attached from around 6 pounds for a 30ml bottle. That format is genuinely rare. Most high-street dupe content is a single video about whichever bottle is trending, which tells you nothing about the twelve others on the same shelf. A part-by-part pass through a full range is the closest thing the high street gets to a proper review, and it is the reason this entry exists.

The account has passed 400 videos since late 2022, alongside a parallel Instagram. On commercial disclosure she is better than most: her own site carries a published affiliate policy explaining how affiliate links fund it. If you want to know whether a supermarket range is worth walking into the shop for, this is a useful stop.