Hayley Clough

Hayley Clough posts fragrance and lifestyle content on TikTok as @itsonlyhayleyx ('Hayley Clough - Fragrance'), with a bio that leans into a specific, recognisable niche: clean, musky, 'smell fresh' reviews rather than maximalist or gourmand-only content, alongside dupe comparisons and longevity testing. Live-pulled at the time of writing, the account has just over 50,000 followers, around 834,000 cumulative likes and more than 750 posted videos - a genuinely active, high-output account rather than a handful of viral one-offs.

Recent content confirms she is still actively posting into 2026: videos found in this research pass include a 'gourmand fragrances in 2026' trend prediction and a review of a Khadlaj dupe of the discontinued YSL Libre Vanilla Couture, both squarely in the affordable-dupe-and-trend-spotting lane that TikTok's fragrance community responds to. She also maintains an Instagram (@itsonlyhayley_x) and a YouTube channel under her own name, with Instagram the larger secondary platform by reported follower count, though TikTok is clearly the primary one and the one this entry is filed under.

One thing to flag plainly: search results describe her as a multi-disciplinary digital creator who works with fragrance, beauty and lifestyle brands, which implies paid brand partnerships sit alongside unsponsored reviews. As with any creator taking brand work, that's not disqualifying, but it means reading for disclosure on individual posts rather than assuming every review is unprompted. We also could not independently confirm 'London-based' specifically (as opposed to UK-based more generally) in this research pass, so we're describing her as UK-based rather than asserting a specific city.