Hayley Clough
United Kingdom
Best for short-form, dupe-and-longevity-focused fragrance content from an active UK creator
Hayley Clough posts fragrance and lifestyle content on TikTok as @itsonlyhayleyx ('Hayley Clough - Fragrance'), with a bio that leans into a specific, recognisable niche: clean, musky, 'smell fresh' reviews rather than maximalist or gourmand-only content, alongside dupe comparisons and longevity testing. The account has passed 50,000 followers and 750 videos, so this is a high-output account rather than a handful of viral one-offs.
Her lane is affordable dupes and trend-spotting, the territory TikTok's fragrance community responds to: recent work includes a gourmand trend prediction and a review of a Khadlaj dupe of the discontinued YSL Libre Vanilla Couture. She also maintains an Instagram (@itsonlyhayley_x) and a YouTube channel under her own name, with Instagram the larger secondary platform by reported follower count, though TikTok is clearly the primary one and the one this entry is filed under.
Highlights
- Active, high-output TikTok account with a following past 50,000 and 750+ videos
- Clear content niche - affordable dupes, longevity testing, clean and musk-forward fragrance
- Cross-platform presence on Instagram and YouTube alongside TikTok
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