SOKI London

SOKI London is the online persona of Sophie King, who started her YouTube channel in 2015, after ten years as a management consultant and an earlier stint working in an independent perfume shop, to simplify fragrance reviews for a general audience. The channel has grown into one of the larger UK fragrance voices on YouTube: around 154,000 subscribers, 1,747 videos and close to 42 million views.

The important fact for any reader: exactly as with Aaron Terence Hughes elsewhere in this directory, Sophie King is herself the founder of a fragrance brand, SOKI LONDON, a fact her own YouTube channel description states outright, crediting her audience's support for giving her the confidence to create her first fragrance. The brand launched its first scent, Empress, via Kickstarter crowdfunding in 2022, followed by Aphrodite in 2023 (which won Fragrantica's Best British Niche award that year) and a further release, Ophelia, in 2026.

Her TikTok, the platform this entry is filed under, is comparatively small (under 5,000 followers) next to her YouTube base, and its content leans towards promoting her own line directly - a recent video titled 'Discover Ophelia' is straightforward product marketing rather than a review. As with Aaron Terence Hughes, treat anything Sophie King says about her own fragrances, or about direct competitors in the same space, as a founder's voice rather than an independent critic's. Her reviews of unrelated brands and categories carry more weight.