SOKI London
London
Best for polished, high-production fragrance reviews from a decade-long UK YouTuber who went on to found her own award-winning brand
SOKI London is the online persona of Sophie King, who started her YouTube channel in 2015, after ten years as a management consultant and an earlier stint working in an independent perfume shop, to simplify fragrance reviews for a general audience. The channel has grown into one of the larger UK fragrance voices on YouTube, past 154,000 subscribers and 42 million views, with a production standard well above the category norm.
Her story since then is unusual, and she tells it openly: the audience she built gave her the confidence to create her own fragrance, and she is now the founder of the brand SOKI LONDON, a fact stated outright in her own YouTube channel description. The first scent, Empress, launched via Kickstarter in 2022, followed by Aphrodite in 2023 - which won Fragrantica's Best British Niche award that year - and Ophelia in 2026. Her TikTok, the smaller of her channels, carries coverage of her own line alongside her reviews.
Highlights
- Large, long-running YouTube following, past 154,000 subscribers since 2015 and close to 42 million views
- Her own brand has real third-party recognition - Aphrodite won Fragrantica's Best British Niche award in 2023
- Polished, accessible content aimed at simplifying fragrance for a general audience
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