Ophelia
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Soki London
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Soki London
UK indie brand by Sophie King focused on very long lasting, feminine-leaning perfumes with high oil concentration.
About Soki London
Soki London is a UK-based fragrance brand created by perfume YouTuber Sophie King, known online as Soki. King began reviewing perfumes on her SOKI LONDON YouTube channel in 2015, building a community of fragrance enthusiasts who were particularly interested in clear, practical guidance on long lasting scents. In 2022 she founded Soki Fragrances Limited in the UK and used Kickstarter crowdfunding to launch Empress Eau de Parfum Intense as her debut perfume in December 2022.
From the outset, the brand has focused on high oil concentrations and performance. King has stated that all Soki London fragrances are made in the UK, use high quality ingredients, and are formulated to prioritise longevity, with concentrations in the 30-40% range. The line is vegan and cruelty free, with at least one fragrance, Aphrodite, certified by PETA and recognised with awards for its distinctive mango note and lasting power. Production and regulatory details list Soki Fragrances Limited in Worthing, England as the responsible company for the perfumes.
The collection currently includes Empress, Aphrodite, Artemis, Cleopatra and Ophelia, all positioned as bold, feminine-leaning eau de parfums sold in both 50 ml bottles and travel sprays. Distribution has grown from direct-to-consumer on the brand’s own site to major UK and international retailers such as Boots, The Perfume Shop, FragranceNet and Fragrance.com. Soki London’s development is closely tied to King’s audience, with at least one scent, Aphrodite, created with direct input from her online community.
At a Glance
The Brand
Founded
2022
Founder
Sophie King
Country
United Kingdom
Category
Indie
Scent Personality
Worth It?
Scent DNA
floral fruity
gourmand
sweet
feminine
mass-appeal
- Soki London fragrances are typically sweet, feminine and crowd pleasing, built around clear, easy-to-understand note profiles like strawberry, mango and white florals
- High oil concentrations and an emphasis on strength mean they tend to feel richer and more intense than many mainstream designer eau de parfums at similar price points
Top Notes
Heart Notes
Typical Performance
Longevity
Long
Projection
Strong
Positioning
A indie, mid house known for floral fruity compositions.
How It Compares
- → Similar performance focus to Kayali
- → Sweeter and more gourmand than Lancôme
- → More feminine and mass-appeal than Mancera
- → Stronger and longer lasting than many entry lines from Ariana Grande
Who It's For
Best For
- Everyday signature wear for sweet scent lovers
- Evenings and going out
- Younger to mid-age feminine audiences
- People who want strong performance without luxury pricing
- Gifting via discovery sets and travel sprays
Strengths & Weaknesses
Strengths
- Very good longevity and strength for the price due to high oil concentration
- Clear, easy-to-wear floral fruity and gourmand profiles with strong mass appeal
- Vegan and cruelty free positioning with UK manufacture
- Good distribution via Boots, The Perfume Shop and online discounters
Weaknesses
- Heavy sweetness and strong projection can feel overpowering for those who prefer subtle scents
- Artistic complexity and niche-style experimentation are limited compared with high-end niche houses
- Brand identity is closely tied to a single founder influencer, which may polarise some buyers
Brand Evolution
The brand originated directly from Sophie King’s YouTube community, moving from reviews to creation via a crowdfunded launch of Empress in 2022. It has since expanded from a single online product to a five-fragrance collection available through major UK and international retailers, while maintaining a focus on UK production, vegan formulas and high oil concentrations. As distribution grows, the line has shifted from a pure online indie project to a more established commercial indie brand within the accessible mid tier market.
Quick Verdict
Soki London is an influencer-built indie brand that delivers strong, sweet, feminine fragrances with performance that often outpaces mainstream designer offerings at similar prices. If you like bold floral fruity and gourmand scents and do not need niche-level artistry, it offers good value and impressive lasting power.
Soki London Perfumes