Goodmorning Midnight
EDT · 2025
Bottega Veneta
Note Profile
Wild Strawberry in perfumery is characterized by a vibrant, juicy, and slightly tart aroma, capturing the essence of freshly picked wild strawberries from the forest. It is sweeter, more aromatic, and a bit greener than the scent of cultivated strawberries, adding a playful and natural fruity nuance to fragrances.
Wild strawberry has a bright, juicy aroma with pronounced tartness and a subtle green undertone, evoking the scent of freshly crushed berries and their leaves. Its olfactory character is more aromatic, nuanced, and less sugary than cultivated strawberry, with hints of earthiness and a fleeting floral facet. The note evolves from a sparkling, mouthwatering opening to a softer, slightly musky drydown.
Wild strawberry is rarely used as a direct natural extract due to low yield and instability; instead, its scent is recreated through a blend of natural isolates and synthetic molecules such as ethyl methylphenylglycidate and gamma-decalactone. These materials are combined to mimic the characteristic aroma of wild strawberries found in temperate forests. The note is typically produced in fragrance laboratories rather than harvested from the wild.
Perfumers use wild strawberry primarily as a top or heart note to impart a fresh, playful fruitiness and a touch of green vibrancy. It blends well with floral notes like violet and jasmine, as well as green, citrus, and soft musky accords. Its role is to add naturalistic sweetness and lift, often in youthful, gourmand, or nature-inspired compositions.
Perfumers known for using Wild Strawberry include Alberto Morillas , Francis Kurkdjian , and Karine Chevallier .
Fruity
A selection of reviewed perfumes where Wild Strawberry appears prominently.
EDT · 2025
Bottega Veneta
EDP · 2024
Burberry
EDP · 2023
Coach
EDT · 2025
Victoria's Secret
EDT · 2019
Michel Germain
EDP · 2025
Clean
EDP · 2008
Perfume Parlour
Body Spray · 2025
Michel Germain
EDP · 2012
La Perla
EDP · 2024
Michel Germain
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