Avon 2012 EDT

F £ Statement

Secrets to Keep

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Avon Secrets to Keep is an Eau de Toilette launched in 2012. Avon's Secrets to Keep carries a Statement verdict, a fruity-led wear.

A playful, sweet strawberry kick that's more nostalgic body spray than serious perfume. It's surprisingly well-liked for its price point, though don't expect it to stick around all day.
What our verdicts mean →
  • Fresh
  • Sweet
  • Youthful
  • Relaxed
  • Sophisticated
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Secrets to Keep Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Casual
Also Works:
Sport

Its weak longevity and moderate sillage, combined with its fresh and fruity notes, make it ideal for casual daytime wear. It's often described as a 'body spray' type scent, perfect for light errands or a quick refresh rather than formal events or dates where more projection is desired.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Secrets to Keep opens with a juicy burst of red apple and ripe strawberry, immediately evoking a sense of youthful sweetness. As it settles, a clean jasmine note emerges, softening the fruit without losing its playful character. The dry down introduces a subtle, creamy sandalwood and a whisper of clean musk, adding a touch of gentle warmth that prevents it from being overly saccharine.

Similar

Compare & Pair

Layer

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.