Avon 2010 EDT

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True Force

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Avon True Force is an Eau de Toilette launched in 2010. True Force opens with Lavender and Tangerine, settles into a heart of Nutmeg, Coriander, and Sage, and dries down to a base of Suede, Oak, Musk, and Amber. Avon's True Force carries a Favourite verdict, a green-led wear.

Avon's True Force is a surprisingly robust, clean, and masculine scent that punches well above its weight class. It's a crowd-pleasing, natural-smelling woody aromatic that many lament being discontinued.
What our verdicts mean →
  • Clean
  • Masculine
  • Fresh
  • Warm
  • Relaxed
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True Force Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual
Also Works:
Date Sport

Its moderate longevity and sillage, combined with a clean and pleasant aroma, make it suitable for office and casual wear without being overpowering. The woody and leathery notes give it a versatile edge, though it might be too understated for formal events and not invigorating enough for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

True Force opens with a clean, uplifting burst of tangerine and lavender, quickly followed by an earthy, aromatic heart of nutmeg and sage. The real magic unfolds in the dry down, where a smooth suede accord marries with warm oak and a hint of musk, grounding the fragrance in a comforting, masculine depth. It’s a natural and exciting scent that feels both fresh and warm.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.