Fine'ry. 2024 EDP

F £ Statement

The New Rouge

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Fine'ry. The New Rouge is an Eau de Parfum launched in 2024. The New Rouge opens with Saffron, settles into a heart of Amber, and dries down to a base of Sandalwood. Fine'ry.'s The New Rouge carries a Statement verdict, a musk-led wear.

Divisive and a bit of a mixed bag; some find it a delightful, affordable dupe for BR540, while others can't stand its strange, almost rancid undertones. Approach with caution and definitely try before you buy.
What our verdicts mean →
  • Modern
  • Sweet
  • Edgy
  • Unisex
  • Bold
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The New Rouge Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Saffron100%
Heartas listed
Amber100%
Baseas listed
Sandalwood100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its moderate sillage and intriguing scent profile make it suitable for dates and casual wear, drawing compliments without being overbearing. However, the contentious nature of its scent means it's less ideal for formal or office settings where widespread appeal is preferred.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

The New Rouge opens with a perplexing, almost astringent kick that quickly settles into a sweet, almost cotton candy-like profile, reminiscent of sugar spun with a subtle metallic edge. As it dries, a warm, slightly smoky amber resin emerges, underpinned by a creamy, dry woodiness. A persistent hint of saffron adds a unique, almost savoury-spicy depth throughout.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.