Acquired

French Avenue EDP

M ££

The Fire

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French Avenue The Fire is an Eau de Parfum. The Fire opens with Incense, settles into a heart of Leather and Frankincense, and dries down to a base of Musk and Oud. French Avenue's The Fire carries an Acquired verdict, a woody-led wear.

Compiled from the retailer's own product notes: a smoky incense opening moves into a leather-olibanum heart before settling on an oud-musk base - a dense, confident woody-leather composition marketed as an energy boost for the wearer.
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  • Bold
  • Confident
  • Mysterious
  • Warm
The Fire Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Woody
100%
Musky
85%
Leather
70%
Smoky
55%

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Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Winter
Also Works:
Fall

The dense incense-leather-oud composition is heavy and warming, making it best suited to cold-weather wear rather than spring or summer.

Best Occasions

Also Works:
Date

A high-projection, smoky woody-leather EDP suits evening and formal occasions where its presence can register, rather than office or casual daytime wear.

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Layer

Building a fragrance wardrobe? See what layers well with The Fire Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on →
Lowest Upfront £36.70 Notino - 60ml Buy Best Value £36.70 Notino - 60ml - £0.61/ml Buy
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About

The Fire opens with a single, assertive note - incense - immediately setting a smoky, resinous tone rather than easing in with anything fresh or citrus-led. The heart brings leather and olibanum (frankincense resin), a pairing that deepens the smokiness with a slightly rugged, tactile leather quality. It's a heart built for presence rather than subtlety. The base closes on oud and musk - oud contributing its familiar dry, woody-medicinal character and musk smoothing the composition into a warm, skin-close finish that still carries real projection. Notino markets The Fire around confidence and energy, and the incense-leather-oud structure supports that positioning - this is a dense, masculine, cold-weather fragrance for wearers who want a woody-smoky signature with genuine staying power.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.