Initio Parfums Privés 2026 Edt

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Wild Rush

Name: Wild Rush Eau de Toilette
Brand: Initio Parfums Privés

Initio Parfums Privés Wild Rush is an Eau de Toilette launched in 2026. Wild Rush settles into a heart of Lavender, Bergamot, Vanilla, and Sandalwood. Initio Parfums Privés's Wild Rush carries a Favourite verdict, a caramel-led wear.

Initio Wild Rush is a divisive one, hyped by some as the pinnacle of designer 'blue' fragrances, while others dismiss it as wildly generic and overpriced. It's mass-appealing, but you might feel ripped off for what it delivers.

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Energetic
Modern
Playful
Confident
Clean

ScentArt

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Profile

Citrus 16%

Floral 10%

Fruity 17%

Green 7%

Sweet 28%

Warm 4%

Woody 17%

Earthy 12%

Animalic 0%

Fresh 18%

Mood Profile

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

Accords

Sweet

100%

Fruity

97%

Woody

93%

Caramel

83%

Citrus

83%

Notes

Heart Notes

Bergamot 16% Caramel 16% Red Berries 16% Lavender 15% Vanilla 15% Sandalwood 12% Patchouli 11%

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Best Seasons

Best For:

Spring Summer

Also Works:

Fall

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:

Date Casual

Also Works:

Formal Sport

With its noticeable projection for the first few hours and mass-appealing sweet and fresh profile, Wild Rush is well-suited for casual outings and dates. While it leans towards being versatile, its sweetness and presence might be a bit much for a formal office setting.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on

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About

Wild Rush opens with a spirited burst of bergamot and red berries, a syrupy sweet and fruity concoction. This playful sweetness is soon mellowed by aromatic lavender, giving way to a smooth, woody heart of sandalwood and a hint of earthy patchouli. The drydown settles into a comforting caramel and vanilla embrace, warm and subtly gourmand, with an underlying fresh fougére feel that lingers.