Jo Malone London 2024 EDP

U ££ Favourite

Musk Memento Cologne

by Marie Salamagne

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Jo Malone London Musk Memento Cologne is an Eau de Parfum launched in 2024, created by Marie Salamagne. Musk Memento Cologne opens with Ambrette and Aldehydes, settles into a heart of Cedar, Iris, and Lavender, and dries down to a base of Musk, Amber, and Patchouli. Jo Malone London's Musk Memento Cologne carries a Favourite verdict, a musky-led wear.

This one is a proper head-scratcher: a clean-dirty, nostalgic-modern mash-up that's either a stroke of genius or just plain odd. Expect strong reactions, from love-at-first-sniff to headache-inducing cleaning product vibes. Definitely not a blind buy.
  • Clean
  • Relaxed
  • Soft
  • Classic
  • Fresh
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Musk Memento Cologne Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Musky
100%
Aldehydic
81%
Powdery
80%
Lavender
68%
Woody
68%
Iris
63%

ScentArt

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer
Also Works:
Spring Fall Winter

A summer scent - airy and clear, designed for hot weather.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Given its strong sillage and longevity, this isn't exactly an office discreet scent, though its clean facets might appeal. It's too unique and potentially polarising for formal events, but its fresh and comforting qualities make it excellent for casual wear or even light everyday activities.

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Complement

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Where to buy

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About

Musk Memento opens with an almost bracing, cool burst of aldehydes and the unique, slightly nutty aroma of ambrette, giving it a surprisingly fresh yet complex start. As it settles, a clean, powdery iris and aromatic lavender blend with a hint of cedar, evoking a sense of nostalgic comfort. The base reveals a dominant clean musk, anchored by earthy patchouli and warm amber, creating a scent that's both intimately soft and strikingly present.

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