Memoize London 2018 EDP

U ££££ Acquired

Era

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Memoize London Era is an Eau de Parfum launched in 2018. Era opens with Saffron, and settles into a heart of Jasmine, Iris, and Ylang-Ylang. Memoize London's Era carries an Acquired verdict, an amber-led wear.

This one's a proper dark horse - sophisticated and balanced, but with a surprising animalic edge that's got everyone either intrigued or slightly repulsed. Don't let its initial discretion fool you; Era's a luxurious 'silent killer' with serious staying power.
  • Sophisticated
  • Luxurious
  • Mysterious
  • Bold
  • Elegant
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Era Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Amber
100%
Leather
99%
Oud
82%
Warm Spicy
76%
Animalic
67%
Iris
57%

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Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal

Given its strong projection and remarkable longevity, Era is better suited for evening wear. It's a bit too much for a casual day out or the office, but it absolutely shines on dates and formal occasions, leaving a memorable and luxurious trail.

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Layer

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Complement

Round out the rotation. See what complements Era Eau de Parfum - fragrances that pair with it, worn side by side.

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About

Era opens with a delicate dusting of saffron, quickly blossoming into the soft, powdery elegance of iris, blended with the heady sweetness of ylang-ylang and jasmine. As it settles, a rich, balsamic amber emerges, intertwining with deep, luxurious leather and a subtly barnyard oud that provides a sophisticated animalic warmth. The drydown is a complex interplay of sweet, powdery amber and persistent oud, feeling both ancient and modern.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.