Memoize London 2018 EDP

U ££££ Acquired

Era

Share
Card A shareable image of this fragrance - its verdict, notes and profile. Save or copy it to post anywhere.

Memoize London Era is an Eau de Parfum launched in 2018. Era opens with Saffron, and settles into a heart of Jasmine, Iris, and Ylang-Ylang. Memoize London's Era carries an Acquired verdict, a musk-led wear.

This one's a proper dark horse - sophisticated and balanced, but with a surprising animalic edge that's got everyone either intrigued or slightly repulsed. Don't let its initial discretion fool you; Era's a luxurious 'silent killer' with serious staying power.
What our verdicts mean →
  • Sophisticated
  • Luxurious
  • Mysterious
  • Bold
  • Elegant
Check price on → Check prices ↓
Era Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Saffron100%
Heartas listed
Iris38%
Ylang-Ylang33%
Jasmine29%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

ScentArt Explorer What is ScentArt?

Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal

Given its strong projection and remarkable longevity, Era is better suited for evening wear. It's a bit too much for a casual day out or the office, but it absolutely shines on dates and formal occasions, leaving a memorable and luxurious trail.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Era opens with a delicate dusting of saffron, quickly blossoming into the soft, powdery elegance of iris, blended with the heady sweetness of ylang-ylang and jasmine. As it settles, a rich, balsamic amber emerges, intertwining with deep, luxurious leather and a subtly barnyard oud that provides a sophisticated animalic warmth. The drydown is a complex interplay of sweet, powdery amber and persistent oud, feeling both ancient and modern.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Era Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Era Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.