Memoize London 2018 Edp

U ££££

Era

Memoize London Era is an Eau de Parfum launched in 2018. Era opens with Saffron, and settles into a heart of Iris, Jasmine, and Ylang-Ylang. Memoize London's Era carries an Acquired verdict, a amber-led wear.

This one's a proper dark horse - sophisticated and balanced, but with a surprising animalic edge that's got everyone either intrigued or slightly repulsed. Don't let its initial discretion fool you; Era's a luxurious 'silent killer' with serious staying power.
  • Sophisticated
  • Luxurious
  • Mysterious
  • Bold
  • Elegant
Era Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 41%
Fruity 2%
Green 2%
Sweet 22%
Warm 33%
Woody 4%
Earthy 17%
Animalic 20%
Fresh 2%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Amber
100%
Leather
99%
Oud
82%
Animalic
67%

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal

Given its strong projection and remarkable longevity, Era is better suited for evening wear. It's a bit too much for a casual day out or the office, but it absolutely shines on dates and formal occasions, leaving a memorable and luxurious trail.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Era opens with a delicate dusting of saffron, quickly blossoming into the soft, powdery elegance of iris, blended with the heady sweetness of ylang-ylang and jasmine. As it settles, a rich, balsamic amber emerges, intertwining with deep, luxurious leather and a subtly barnyard oud that provides a sophisticated animalic warmth. The drydown is a complex interplay of sweet, powdery amber and persistent oud, feeling both ancient and modern.