Memoize London 2018 Edp

U ££

Gula

Memoize London Gula is an Eau de Parfum launched in 2018. Gula opens with Lavender, Galbanum, and Orange, settles into a heart of Jasmine, Clove, and Thyme, and dries down to a base of Vetiver, Sandalwood, Musk, and Vanilla. Memoize London's Gula carries an Acquired verdict, a aromatic-led wear.

This one's a proper grower. Initially, it might come across a bit strong or even 'medicinal' to some, but give it time, and Gula will unfurl into a sophisticated, comforting woody embrace. It's a bit niche, a bit 'you know what you're doing'.
  • Warm
  • Cozy
  • Mysterious
  • Elegant
  • Sophisticated
Gula Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 9%
Floral 11%
Fruity 3%
Green 24%
Sweet 17%
Warm 17%
Woody 16%
Earthy 8%
Animalic 6%
Fresh 16%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Office Date

With its moderate projection and decent longevity, Gula is suitable for office wear, especially given its calming nature. The warmth and depth make it ideal for casual evening wear or a relaxed date, though it might be a bit too intimate for a grand formal event.

Similar

Compare

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

About

Gula opens with a surprisingly fresh burst of lavender and a hint of orange, quickly cut through by the sharp, green edge of galbanum. As it settles, warm spices like clove and aromatic thyme emerge, weaving through a creamy sandalwood and earthy vetiver heart. A soft, sweet vanilla and musk then anchor it, creating a deep, enveloping finish that lingers beautifully.