Memoize London 2018 EDP

U ££ Acquired

Gula

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Memoize London Gula is an Eau de Parfum launched in 2018. Gula opens with Orange, Lavender, and Galbanum, settles into a heart of Jasmine, Clove, and Thyme, and dries down to a base of Musk, Sandalwood, Vetiver, and Vanilla. Memoize London's Gula carries an Acquired verdict, an aromatic-led wear.

This one's a proper grower. Initially, it might come across a bit strong or even 'medicinal' to some, but give it time, and Gula will unfurl into a sophisticated, comforting woody embrace. It's a bit niche, a bit 'you know what you're doing'.
  • Warm
  • Cozy
  • Mysterious
  • Elegant
  • Sophisticated
Gula Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Office Date

With its moderate projection and decent longevity, Gula is suitable for office wear, especially given its calming nature. The warmth and depth make it ideal for casual evening wear or a relaxed date, though it might be a bit too intimate for a grand formal event.

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Layer

Wear two at once. See what layers well with Gula Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Gula Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

Gula opens with a surprisingly fresh burst of lavender and a hint of orange, quickly cut through by the sharp, green edge of galbanum. As it settles, warm spices like clove and aromatic thyme emerge, weaving through a creamy sandalwood and earthy vetiver heart. A soft, sweet vanilla and musk then anchor it, creating a deep, enveloping finish that lingers beautifully.