Memoize London 2018 EDP

U ££ Acquired

Gula

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Memoize London Gula is an Eau de Parfum launched in 2018. Gula opens with Orange, Lavender, and Galbanum, settles into a heart of Jasmine, Clove, and Thyme, and dries down to a base of Musk, Sandalwood, Vetiver, and Vanilla. Memoize London's Gula carries an Acquired verdict, a green-led wear.

This one's a proper grower. Initially, it might come across a bit strong or even 'medicinal' to some, but give it time, and Gula will unfurl into a sophisticated, comforting woody embrace. It's a bit niche, a bit 'you know what you're doing'.
What our verdicts mean →
  • Warm
  • Cozy
  • Mysterious
  • Elegant
  • Sophisticated
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Gula Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Office Date

With its moderate projection and decent longevity, Gula is suitable for office wear, especially given its calming nature. The warmth and depth make it ideal for casual evening wear or a relaxed date, though it might be a bit too intimate for a grand formal event.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Clove Eugenia Caryophyllus Flower Oil from Clove
  • Lavender Lavandula Hybrida Oil from Lavender
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Gula opens with a surprisingly fresh burst of lavender and a hint of orange, quickly cut through by the sharp, green edge of galbanum. As it settles, warm spices like clove and aromatic thyme emerge, weaving through a creamy sandalwood and earthy vetiver heart. A soft, sweet vanilla and musk then anchor it, creating a deep, enveloping finish that lingers beautifully.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Gula Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Gula Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.