Memoize London 2019 EDP

U ££££ Statement

Imperia by Rowan Row

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Memoize London Imperia by Rowan Row is an Eau de Parfum launched in 2019. Imperia by Rowan Row opens with Citrus, Green Notes, and Lemon, settles into a heart of Lavender, Clary Sage, and Mint, and dries down to a base of Woody Notes, Musk, Leather, and Amber. Memoize London's Imperia by Rowan Row carries a Statement verdict, a green-led wear.

This one's a phantom, barely there after five minutes. If you prize subtlety over staying power, and can snag it cheap, it's a pleasant, inoffensive scent, but otherwise a bit of a waste of time and money.
What our verdicts mean →
  • Clean
  • Fresh
  • Subtle
  • Soft
  • Elegant
Imperia by Rowan Row Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Green Notes30%
Baseas listed
Woody Notes18%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Sport
Also Works:
Casual

Its clean, fresh, and exceptionally subtle character makes it ideal for an office setting where strong projection is unwelcome. However, its notoriously poor performance means it's unsuitable for dates or formal events where longevity and presence are desired. It could work for casual wear or even the gym due to its inoffensive nature and light sillage.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Citral Geranial from Lemon
  • Oakmoss Evernia prunastri extract from Oakmoss

Other declarable allergens

  • Lavender Lavandula Hybrida Oil from Lavender
  • Spearmint Mentha Viridis Leaf Oil from Mint
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Imperia opens with a flash of zesty lemon and bright green notes, quickly settling into an aromatic heart of clean lavender and invigorating mint, softened by clary sage. The base attempts to ground it with whispers of woods, oakmoss, and a hint of leather and musk, but it's a fleeting experience, a clean spa scent that vanishes into thin air.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Imperia by Rowan Row Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Imperia by Rowan Row Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·


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