Statement

MIKEL 2026 EDT

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Ruha

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MIKEL Ruha is an Eau de Toilette launched in 2026. Ruha opens with Grapefruit and Sage, settles into a heart of Salt, Musk, Jasmine, and Gardenia, and dries down to a base of Cedar. MIKEL's Ruha carries a Statement verdict, a white floral-led wear.

MIKEL Ruha is a polarising white floral that starts out clean and refreshing before drying down to something far more animalic. It's either a uniquely modern take on a classic or a bit of a mess, depending on who you ask.
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  • Modern
  • Bold
  • Clean
  • Sensual
  • Edgy
Ruha Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

White Floral
100%
Musky
60%
Aromatic
55%
Woody
50%
Citrus
50%
Salty
40%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Spring Summer Fall Winter

Best Occasions

Best For:
Date
Also Works:
Casual

Its blend of freshness with a prominent musky, sensual dry-down makes it more suitable for dates or casual evenings than formal events. While initially clean enough for the office, the later animalic quality might be too much for some workplaces.

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Layer

Building a fragrance wardrobe? See what layers well with Ruha Eau de Toilette - the best pairings, where to apply each, and how the blend scores.

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Opening with a zesty grapefruit and herbal sage, Ruha quickly shifts into a dominant white floral heart of jasmine and gardenia, underscored by an unusual salty note. The musk becomes prominent as it dries, blending with a touch of cedar for a clean yet undeniably animalic finish. It’s a clean-dirty paradox that's utterly MIKEL.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.