Shay & Blue London 2019 EDP

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White Peaches

by Julie Massé

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Shay & Blue London White Peaches is an Eau de Parfum launched in 2019, created by Julie Massé. White Peaches opens with Peach, settles into a heart of Elderflower and Ice, and dries down to a base of Birch. Shay & Blue London's White Peaches carries a Favourite verdict, a fruity-led wear.

This peach is a true crowd-pleaser for hot weather, perfect for a refreshing pick-me-up. Just don't expect it to stick around all day, as longevity is the main gripe. It's clean, simple, and universally adored, but perhaps not worth the price tag for some.
What our verdicts mean →
  • Fresh
  • Clean
  • Relaxed
  • Subtle
  • Youthful
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White Peaches Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Peach100%
Heartas listed
Elderflower55%
Ice45%
Baseas listed
Birch100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer
Also Works:
Spring

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Office Casual Sport

Its light, inoffensive nature and poor sillage make it ideal for office wear and casual outings. However, the short longevity means it's less suitable for formal events or dates where you want a lasting impression. It’s perfect for summer sports due to its refreshing, clean character.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Brand-stated Shay & Blue London says so · no third-party certification found · Read the claim
  • Vegan Brand-stated Shay & Blue London says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Imagine biting into a perfectly ripe, cool white peach, its delicate sweetness softened by the crisp, green touch of elderflower granita. There’s an undeniable icy freshness that cuts through, grounding the fruitiness before a subtle, dry birch wood emerges at the base, keeping it from becoming overly syrupy. It’s a bright, clean, and effortlessly summery scent.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with White Peaches Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements White Peaches Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.