Zara 2020 EDP

U £ Statement

Jo's Rhubarb

by Jo Malone

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Zara Jo's Rhubarb is an Eau de Parfum launched in 2020, created by Jo Malone. Zara's Jo's Rhubarb carries a Statement verdict, a fresh-led wear.

Divisive yet addictive, this is a raw, green rhubarb scent that leans earthy and smoky, not sweet. It's a statement, not a crowd-pleaser, and for some, it's a love-it-or-hate-it experience.
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Jo's Rhubarb Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual
Also Works:
Date Sport

Its moderate longevity and sillage make it suitable for casual wear and daily use. While unique and fresh, its distinctive, sometimes polarising profile (described by some as 'smoky' or 'vegetal') might be too bold for formal settings or some office environments.

About

Jo's Rhubarb opens with a sharp, bracing blast of tart rhubarb, quickly joined by a zesty, bitter grapefruit that adds to its verdant, almost vegetal freshness. As it settles, a dry, smoky vetiver emerges, grounding the composition with an earthy, slightly dark undertone. It's a fresh, green scent that manages to feel both natural and complex, with a surprising depth for a simple note structure.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.