Aitzaz Mirza

About

Aitzaz Mirza is the founder and perfumer of Shiraz Parfums, a luxury perfume house based in London. Mirza is a British national resident in England and the sole director of Shiraz Parfums Ltd, appointed in December 2021. No perfumery school or apprenticeship is documented, so none is claimed.

The house says its aim is simple: to produce high quality perfumes that highlight the founder's father's journey. Its Biography collection is a range of timeless fragrances, each marking an aspect of that father's life, and the perfume Taaj is named for the founder's grandmother, described as a true beacon of the family. The brand frames its range as Scents of Opulence, using refined ingredients from across the globe, and presents craftsmanship in both bottles and fragrances as central.

Fragrance databases credit Mirza as the nose of three perfumes: Lahore and Taaj, both dated 2021, and Kibrit Ahmar, dated 2022. Taaj belongs to the Biography collection. The house also says uncompromising beauty is not always seen or experienced, and that opulence is an insight into a world where dreams become true.

The style is a personal, biography-led approach to luxury perfumery. The house describes luxury as a statement for those who want to stand apart, with rich fragrances intended to last all day. It says it exudes class and elegance, and it names its own range Scents of Opulence.