Chloë Sevigny Little Flower
Eau de Parfum
Régime des Fleurs
Sources describe Régime des Fleurs’ style, led by Raza, as highly floral with a strong focus on distinctive floral compositions and a high concentration of natural ingredients and sophisticated materials. The brand’s inspirations from history, art and nature, plus Raza’s interest in emotionally charged subjects like Stendhal Syndrome and nostalgic flowers such as lilac, point to a conceptual, art-influenced approach to fragrance creation.
Alia Raza is a filmmaker-turned-perfumer and the founder of niche fragrance house Régime des Fleurs, established in 2014. She is described as founder, CEO and perfumer/creative director of the brand, whose scents are known for bold packaging and references to history, art and nature. Raza co-created Régime des Fleurs with stylist Ezra Woods after years of collaborative experiments with perfume and floral scents. Her work has included celebrity collaborations, notably a perfume partnership with actress Chloë Sevigny, and she continues to develop the brand’s collections of eau de parfum, personal/space fragrances, candles and limited Fait Main editions.
/ (Independent)