Régime des Fleurs

Régime des Fleurs is a niche perfume house founded in Los Angeles in 2013 by visual artist and filmmaker Alia Raza, initially together with longtime collaborator Ezra Woods. The name translates as “Reign of Flowers,” reflecting Raza’s longstanding fascination with botanicals and her decision to move from film into perfumery as a primary creative medium. The brand operated early on as an art project rooted in the Los Angeles art scene, with an atelier space opening in 2018 that also hosted contemporary art events and exhibitions.

From the outset, Raza positioned Régime des Fleurs as conceptual yet classically constructed perfumery. The brand’s own history page describes it as founded by a visual artist turned perfumer and “known for conceptual yet classical fragrances in minimalist packaging that references the ornate.” Collections such as Pour Tous and Artefacts explore unusual notes like willow tree, grass blossom, autumn leaves and cacti alongside more traditional florals, drawing inspiration from nature, history, objects and mythologies. Shipping and creative activity have been associated with New York, Los Angeles and Paris, reflecting a cross‑Atlantic footprint.

Packaging and objects are treated with the same artistic attention as the juices: hand-finished flacons and bisque porcelain candle vessels are designed to reference antiquity and museum artifacts. The official site characterizes the brand’s work as rooted in nature yet “unlike anything on earth” and as “a sensory rebellion” that aims to stir emotion and disrupt familiar perfume structures. Within the niche market, Régime des Fleurs is particularly associated with highly textural florals, botanical abstractions and story-driven compositions that blur the line between fragrance, design and contemporary art.