Maurice Roger

About

Maurice Roger is a renowned fragrance entrepreneur who played a pivotal role in shaping the modern identity of Dior's perfume division during the 1980s and 1990s. Joining Dior in the early 1980s, Roger was not a traditional perfumer but a visionary leader and creative director who oversaw groundbreaking fragrance projects. He is most famously associated with the creation of Dior Poison, a perfume that marked a bold departure from the house's previous releases by not bearing the founder's name and by embracing an audacious, provocative character. Roger's unconventional approach to perfume development included commissioning several notable perfumers without providing specific briefs and ultimately selecting a scent that defied traditional tastes. His collaboration with Jean Guichard on Poison resulted in a fragrance that was considered revolutionary for its time and remains a classic today. Roger also contributed to the development of Fahrenheit, another iconic Dior scent known for its innovative character. Through his fearless leadership and willingness to challenge norms, Maurice Roger cemented his legacy as a driving force behind some of Dior's most enduring and influential fragrances.