7 Elixir
Eau de Parfum
Loewe
Acquired
Núria Cruelles Borrull
Works extensively with naturalistic, everyday vegetal notes, notably tomato leaf, which she has introduced across Loewe perfumes, candles and soaps. Known for building Loewe’s olfactory identity around Rockrose (the "Loewe Accord"), an ambery wildflower note used as a unifying signature in every Loewe fragrance. Often juxtaposes rustic, balsamic raw materials with polished, modern compositions, reflecting Spanish landscape and botanicals.
About
Núria Cruelles Borrull (born 1983) is a Spanish perfumer and the in-house nose for Loewe Perfumes. Based in Madrid, she has been perfumer at Loewe since 2018, as confirmed by her LinkedIn profile and brand interviews. Previously she worked in the fragrance and flavours industry at IFF, Eurofragances, Ravetllat Aromatics and Cosmo International Fragrances. Cruelles is credited with Loewe Paula’s Ibiza and has led the brand’s tomato-leaf based fragrances and soaps, including the Tomato Leaves hand soap that became a cult product. She also created Loewe’s Rockrose "Loewe Accord", an ambery signature note present across the brand’s fragrance line, and has been instrumental in developing the Loewe Home Scents and Crafted collections.
Notable Creations
- Loewe Paula’s Ibiza
- Loewe Tomato Leaves (home fragrance/hand soap)
- Loewe Home Scents collection
- Loewe Crafted Collection with Iris Root and Rockrose "Loewe Accord"
Training
Loewe Perfumes
