Borghese

Italian heritage cosmetics house with a small, feminine fragrance portfolio built around classic designer tropes.

About Borghese

Borghese is a beauty and fragrance brand that grew out of the cosmetics line created by Princess Marcella Borghese in partnership with Revlon in the late 1950s. The contract that launched the Princess Marcella Borghese cosmetics line took effect on January 1, 1958, marking the official birth of the brand. Drawing on recipes she had commissioned since the 1930s, the princess worked with Charles Revson to translate these bespoke creams and color products into a commercial range that carried her name.

Initially focused on high end cosmetics sold in premium department stores, Borghese later expanded into fragrance, with Di Borghese eau de parfum introduced in 1978 as the house’s first perfume. Over time, the brand added further scents, including Il Bacio, turning fragrance into a complementary pillar alongside skincare and makeup. The company is now privately held, headquartered in New York City, and continues to trade simply as Borghese under the leadership that followed Revlon’s divestiture of the firm in the early 1990s.

Throughout these changes, Borghese has kept an Italian spa and natural ingredient narrative at the core of its identity, with products and scents frequently marketed around Tuscan inspirations and treatment focused beauty. In fragrance, this translates into polished, conventionally feminine compositions that sit comfortably within the designer segment rather than experimental niche perfumery.

At a Glance

The Brand

Founded 1958
Founder Princess Marcella Borghese
Country United States
Category Designer

Scent Personality

Sweetness
High
Freshness
Moderate
Boldness
Moderate
Uniqueness
Mild

Worth It?

Price ££
Value
Moderate
Accessibility
High

Scent DNA

Floral Fruity Oriental Powdery
  • Borghese fragrances lean into classic feminine structures with noticeable florals, soft musks and a romantic, slightly powdery finish, exemplified by Il Bacio and Di Borghese
  • They tend to follow familiar designer templates rather than avant garde accords, focusing on wearability and a polished, department store friendly presentation

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A designer, mid house known for floral compositions.

How It Compares

Who It's For

Best For

  • Office wear
  • Romantic evenings
  • Everyday casual use
  • Traditional feminine style lovers
  • Gift giving

Strengths & Weaknesses

Strengths

  • Coherent classic feminine aesthetic across the line
  • Easy to wear, familiar compositions that suit many occasions
  • Good accessibility via department stores and online channels
  • Links to Italian spa and beauty heritage that reinforce the brand story

Weaknesses

  • Limited fragrance catalog compared with major designer houses
  • Olfactorily conservative with few truly distinctive or experimental offerings
  • Brand awareness in fragrance is weaker than its skincare and cosmetics presence

Brand Evolution

From 1958 through the 1970s, Borghese operated primarily as a premium cosmetics line, with fragrance entering the picture in 1978 via Di Borghese. Later launches such as Il Bacio in the 1990s showed the brand leaning into broadly appealing fruity florals aligned with mainstream designer trends. After shifting to private ownership in the early 1990s, the company sharpened its focus on spa inspired skincare, leaving fragrance as a smaller but consistent part of the portfolio. The current positioning emphasizes treatment focused beauty backed by science, with perfumes remaining relatively traditional and supportive of the core brand story.

Quick Verdict

As a fragrance player, Borghese is solid but narrow: the scents are pleasant, romantic and easy to wear, yet rarely game changing. If you like classic department store style femininity with an Italian spa narrative on the side, it is worth exploring, but collectors seeking boundary pushing perfumery will find more excitement elsewhere.

Borghese Perfumes