De Leon

Small indie fragrance line with limited public documentation and an early 2017 catalog footprint.

Indie Also known as: De Leon Perfumes

About De Leon

De Leon appears to be a small independent fragrance line associated with Lala De Leon, with retail listings and Fragrantica both placing the brand's fragrance activity in 2017. Fragrantica lists De Leon as a new fragrance brand with nine perfumes in its database, all launched in 2017, which suggests a compact early catalog rather than a long-running commercial house.[2][4]

Publicly available material is sparse, so the brand's scent direction is difficult to pin down with confidence from authoritative sources alone. Based on the limited catalog footprint, De Leon reads more like a local or project-based indie fragrance label than a mass-market or designer house, with no clear evidence of a parent company, large global distribution, or a long historical archive.[2][3][4]

At a Glance

The Brand

Founded 2017
Founder Lala De Leon
Country Philippines
Category Indie

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
Moderate
Uniqueness
Moderate

Worth It?

Price ££
Value
Moderate
Accessibility
Moderate

Scent DNA

Unknown likely varied
  • De Leon does not have enough reliable public documentation to support a precise scent signature
  • The only consistently verifiable point is that Fragrantica lists a small 2017 launch set, which implies a limited early catalog rather than a broad, decades-long style system.[2][4]

Top Notes

U Unknown

Heart Notes

U Unknown

Base Notes

U Unknown

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A indie, mid house known for unknown compositions.

Who It's For

Best For

  • Curiosity-driven sampling
  • Collectors of obscure indie brands
  • Buyers seeking lesser-known regional labels

Strengths & Weaknesses

Strengths

  • Limited catalog may appeal to niche collectors
  • Low public exposure makes the brand less overexposed
  • Early launch cluster suggests a focused entry into fragrance

Weaknesses

  • Insufficient authoritative documentation
  • No verified official website found
  • Scent style cannot be reliably profiled from the available sources

Brand Evolution

Available sources only indicate that De Leon surfaced as a new brand in 2017, with nine fragrances listed by Fragrantica as launched that year.[2][4] There is not enough reliable public material to document later expansion, reformulations, or a broader strategic shift. The safest reading is that it began as a small, recent indie line with limited traceable public footprint.

Quick Verdict

Treat De Leon as an under-documented indie fragrance label. The brand exists in fragrance databases, but there is not enough verified public information to make strong claims about style, founders, or long-term positioning.

De Leon Perfumes