Eau de Juice

Eau de Juice is a fragrance line created by Cosmopolitan magazine with the American beauty company Luxe Brands, which has its offices in Plantation, Florida. It launched in August 2019, exclusively at Ulta Beauty in the United States, and reached British shoppers through The Fragrance Shop. The conceit sits in the packaging: each eau de parfum comes in a squat, juice carton styled bottle designed by the Brooklyn studio Powershovel, with names written like drink labels. The debut four were Extra Concentrated by Ilias Ermenidis, Pure Sugar and Love, Unfiltered by Clement Gavarry, and 100% Chilled by Honorine Blanc, all composed at Firmenich. The scents are built for easy wear rather than for collectors: 100% Chilled reads woody and musky with a coconut sweetness, while Love, Unfiltered is a brighter fruity floral. The line is filed under the Cosmopolitan name in most fragrance databases.