IKON

IKON is a British fragrance label created for and sold exclusively through The Fragrance Shop, the UK's largest independent fragrance retailer. It launched in autumn 2020 with six numbered eaux de parfum - 511, 709, 807, 906, 910 and 914 - each built around a gender-neutral composition rather than a men's or women's split. The house positions itself on responsible sourcing: the fragrances are vegan and cruelty-free, blended in the UK, and the majority of the naturals are sourced locally to keep transport emissions down, with only a handful of materials such as Australian sandalwood and Egyptian jasmine absolute brought in from further afield. Packaging follows the same brief, pairing a compostable cardboard outer with a lightweight recyclable glass bottle capped in Manchurian ash wood. The original line sold at £60 for 100ml. The range has since been marketed as the Ikonic Collection and extended with 20ml travel bottles and a six-piece coffret, keeping the same numbered naming system and unisex framing.