Parfois

Parfois is a Portuguese womens fashion and accessories brand founded in 1994 by Manuela Medeiros, who opened the first store in Porto, Portugal. Originally focused on affordable accessories such as bags and jewelry, the company has grown into a multinational retailer present in more than 70 countries, with over 1,000 stores reported by 2019.

The brand has gradually expanded its offer from fashion accessories to shoes, clothing and lifestyle products, and in the early 2020s it began developing its own fragrance line as part of this broader concept. Articles covering the launch describe Parfois perfumes as accessible, youth oriented creations positioned to complement its fashion collections and reflect everyday occasions, often sold as sets of eau de toilette inspired by different moods and personalities.

Parfois fragrances are distributed through the brand’s retail network and official online store, targeting consumers who are already familiar with its fashion identity and price positioning. The perfume portfolio is still relatively young compared to established fragrance houses, so the line is evolving, with new launches extending the range beyond the initial collection introduced around 2021.

Because perfumes are only one part of a much larger fashion retail business, Parfois scents are designed to be easy to wear and commercially focused rather than artisanal experiments, matching the brand’s emphasis on trend led design at accessible prices.