EveryHuman

EveryHuman is the one piece of scent tech on this list you can actually buy, and in the UK it costs £45. Answer a questionnaire about your preferences and associations, and the platform composes from a library of scent building blocks to produce three 5ml fragrances that are yours. The Dutch company behind it - ScenTronix, out of Breda, founded in 2018 by Frederik Duerinck with perfumer Anahita Mekanik - has been running the idea through kiosks and pop-ups for years.

The UK route in is The Fragrance Shop, which runs a live EveryHuman landing page and takes you into the questionnaire directly. That partnership is what moves this from a curiosity you read about to something you can order this afternoon, and it is why it sits in Bespoke Service rather than in a tech round-up.

Set your expectations by the price. A commissioned perfume from Roja Dove or Penhaligon's runs into the hundreds or thousands and buys you a perfumer's ear, several sittings and a formula kept on file for life. £45 buys you an algorithm's read of a questionnaire and three small bottles. Those are different products wearing the same word. What EveryHuman does well is make the idea of a scent built around you accessible, and give you three shots at it rather than one.

Treat it as the entry rung on the bespoke ladder. If one of the three lands, you have learned something real about what you like - and that is worth £45 whether or not the algorithm deserves the credit.