The Perfume Society

The Perfume Society was founded by journalist Jo Fairley, a co-founder of Green & Black's chocolate, and Lorna McKay, who started her career at Harrods before setting up Liberty's perfumery. Between them they had the contacts and credibility to build what the site calls the world's first organisation devoted to all things fragrant, and it shows: their editorial reaches perfumers, brand founders and industry figures that a purely consumer-facing blog rarely gets access to.

The core offering is The Scented Letter, a regular magazine available as a free digital edition or a paid glossy print subscription, alongside a large archive of articles on fragrance history, ingredients and families, a Find a Fragrance discovery tool, and curated Discovery Boxes of samples sold direct. Jo Fairley handles editorial and Lorna McKay the business side, and the site is actively maintained.

On trust: The Perfume Society partners with brands for its Discovery Boxes and features, and full access to the boxes and the print magazine is paid. For educational, well-sourced background on fragrance and the industry it is one of the most established UK resources going, and its contributor list, including Suzy Nightingale (also featured in this directory), reflects real specialist depth.