50 ml

First, the thing the domain does not tell you: 50 ml is Italian. The company is Fast Ventures srl, based in Milan, and 50-ml.co.uk is one of seven locales it runs alongside Italian, German, French, Spanish, US and pan-European storefronts. There is no UK company behind it. We list it as Italian because that is what it is.

That said, the UK shopfront is a real one rather than a redirect. Prices are in sterling, it ships here, and it takes Klarna. For a British buyer the practical experience is a UK store - it is the corporate structure that sits abroad, which matters if something goes wrong and matters not at all if it does not.

What it is for is breadth. The catalogue runs to more than 300 brands by their own count, weighted to artistic and niche perfumery, and the useful trick is that they include free samples with every order - which is how you make a 300-brand catalogue navigable rather than paralysing. Worth knowing it is not a pure perfumery: the range extends into Korean and Japanese skincare, body, sun, hair and home care. If you want a specialist, this is a beauty retailer with a strong fragrance arm.

Two founders, brothers named as Fabio and Matteo, and the site says it has been going over ten years. No founding year is published anywhere, so we do not give one.