The Fragrance Counter

The Fragrance Counter stands slightly apart from the discount-designer crowd because of the claim it is willing to make. Where most sites in this space offer a vague genuine-product line, The Fragrance Counter states plainly that it is an authorised retailer of all the brands it lists and guarantees every product is genuine. That is a first-party claim rather than an independently audited one, but it is a more accountable position than the grey-market norm, and it is backed by an Excellent Trustpilot rating across a couple of thousand reviews. It is a proper UK company, The Fragrance Counter Limited (number 06810261), based in Chorley, Lancashire, selling the familiar designer houses (Paco Rabanne, Dolce and Gabbana, Gaultier, Armani, Prada) plus home fragrance and a small vegan range. Delivery is Royal Mail tracked from £3.95, free over £100, with a recycled-packaging option, and returns run a 30-day no-quibble window. Best when you want designer fragrance at a keen price but would rather buy from a retailer that puts its name to an authorised-and-genuine guarantee.