Aroha Absolute

Aroha Absolute is a 2025 Unisex Extrait by Ataratma, composed by Nelly Hachem-Ruiz. The current official 50ml page lists it for £195 and explicitly labels the concentration Extrait de Parfum at 29%, placing it in the Luxury price band. The official pyramid opens with olibanum and strawberry, moves to orange flower and cistus, then settles into vetiver, patchouli and vanilla. The brand frames it as a fruity floral frankincense with smoky and earthy facets and describes the strawberry as sweet and juicy. The current official page's note names are mapped to the existing catalogue vocabulary: Olibanum to Frankincense, Orange Flower Absolute through the existing Orange Flower alias to canonical Orange Blossom, and Ciste Absolute to Cistus Incanus. The local Fragrantica snapshot has 12 rating votes and a 3 out of 5 average, with five comments that do not agree. One wearer praises a realistic strawberry accord; another finds the strawberry and incense combination unsuccessful. Other comments mention synthetic candy-like fruit and a drydown that disappoints. A separate Parfumo snapshot records 6.6 out of 10 from six votes, with one review and one statement. These small platform samples differ, so the dossier does not present a broad consensus. Fragrantica performance polls are sparse. Four longevity responses range from very weak to eternal, while three of four sillage responses select strong and one selects intimate. The official page also claims good projection and wear into the next day, but that remains brand copy. The profile keeps longevity moderate and projection somewhat above average, with explicit uncertainty. Summer leads the small seasonal poll and matches the brand's warm-weather framing, while other seasons have fewer votes. Aroha Absolute is best presented as a distinctive strawberry and frankincense pairing with a grounded woody base; its unusual contrast is also the point some wearers reject.