Avon 2015 EDP

F ££ Favourite

Alpha

by Frank Voelkl , Adilson Rato

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Avon Alpha is an Eau de Parfum launched in 2015, created by Frank Voelkl and Adilson Rato. Alpha opens with Blood Orange, Raspberry, and Litchi, settles into a heart of Floral Notes and Honeysuckle, and dries down to a base of Woody Notes and Cashmeran. Avon's Alpha carries a Favourite verdict, a floral-led wear.

Alpha is divisive: some find it a delightful, versatile fruity-floral, while others are underwhelmed by a synthetic, fleeting scent. Expect a strong litchi presence; if that's your jam, this affordable gem might just surprise you.
What our verdicts mean →
  • Sweet
  • Fresh
  • Sophisticated
  • Woody
  • Luxurious
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Alpha Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Winter

Built for the cooler edges of the year - autumn and spring pair best.

Best Occasions

Best For:
Date Casual
Also Works:
Office

With moderate longevity and sillage, Alpha is well-suited for everyday wear. Its fruity-floral character makes it a great casual choice and versatile enough for daytime dates, but perhaps too playful for very formal settings.

Ethics and formulation

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  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Alpha opens with a burst of sweet, tart litchi and juicy blood orange, quickly joined by bright raspberry. As it settles, a soft bouquet of floral notes and honeysuckle emerges, adding a touch of delicate sweetness. The dry-down brings a subtle warmth, with creamy cashmeran and a hint of soft woods providing a sophisticated anchor to the fruity heart.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.