Avon 2017 EDT

F ££ Favourite

Pure

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Avon Pure is an Eau de Toilette launched in 2017. Avon's Pure carries a Favourite verdict, a floral-led wear.

A divisive one, Avon Pure is either a beautifully simple, clean, 'peach iced tea' summer gem, or a disappointingly weak and alcohol-heavy mess. The truth likely lies somewhere in the middle: an affordable, inoffensive clean musk for warm days, if you don't mind reapplying.
What our verdicts mean →
  • Clean
  • Fresh
  • Relaxed
  • Subtle
  • Cozy
Pure Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Office Casual
Also Works:
Sport

Its moderate performance and inoffensive, clean character make it an excellent choice for the office and casual wear, as noted by community reviews. It's too subtle for a formal event and not quite invigorating enough for sport, but its freshness suits warm weather casual outings.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Avon Pure opens with a bright, delicate whisper of freesia, quickly softened by the juicy, sun-kissed sweetness of peach. A subtle, refreshing tea note emerges, adding an airy, almost crisp quality that prevents it from becoming overly fruity. It settles into a clean, understated musk, reminiscent of freshly laundered linen, maintaining a light and ethereal feel throughout its wear. This isn't a complex scent, but rather a comforting, simple elegance.

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Where to buy

Prices for the United States ·


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