Hugo Boss 2020 EDP
Boss Alive
Hugo Boss Boss Alive is an Eau de Parfum launched in 2020, created by Annick Menardo. Boss Alive opens with Cinnamon, Vanilla, Apple, and Plum, settles into a heart of Jasmine and Thyme, and dries down to a base of Olive Tree, Woody, Cedar, and Sandalwood. Hugo Boss's Boss Alive carries a Favourite verdict, a woody-led wear.
Boss Alive is a 'love-it-or-hate-it' scent; some find it a gorgeous fruity-woody vanilla, others smell cheap aftershave or air freshener. It delivers a punchy dose of spiced fruit, but be warned, the sillage and longevity are divisive.
- Confident
- Warm
- Modern
- Energetic
- Bold
Profile
Composition
Timeline
Accords
ScentArt
Performance
Mood
When To Wear
Best Seasons
A cold-weather scent - best worn in autumn and winter.
Best Occasions
Its moderate sillage and versatile blend of sweet, spicy, and woody notes make it suitable for casual wear and even office settings if applied lightly. For dates, the warm vanilla and spice can be quite appealing, though for formal events, it might be perceived as too playful. While some reviewers noted wearing it to the gym, its warm and spicy nature makes it less ideal for sport.
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Building a fragrance wardrobe? See what layers well with Boss Alive Eau de Parfum - the best pairings, where to apply each, and how the blend scores.
Where to buy
Wide selection Amazon UK Prime delivery often available Check price on
Perfume Click
£0.68/ml
£20.45
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Notino
£0.93/ml
£27.84
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eBay UK
£1.01/ml
£30.22
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Scentsational
£1.55/ml
£46.50
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eBay UK
Cheapest 50ml
£0.77/ml
£38.64
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Notino
£0.85/ml
£42.40
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Perfume Click
£0.98/ml
£48.95
Buy
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