Hugo Boss 2020 Edp

U ££

Boss Alive

by Annick Menardo

Hugo Boss Boss Alive is an Eau de Parfum launched in 2020, created by Annick Menardo. The fragrance opens with Blackcurrant, Apple, Plum, and Cinnamon, settles into a heart of Jasmine and Thyme, and dries down to a base of Olive Tree, Woody, Sandalwood, and Cedar.

Our verdict on Boss Alive: Favourite

Boss Alive is a 'love-it-or-hate-it' scent; some find it a gorgeous fruity-woody vanilla, others smell cheap aftershave or air freshener. It delivers a punchy dose of spiced fruit, but be warned, the sillage and longevity are divisive.
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  • Confident
  • Warm
  • Modern
  • Energetic
  • Bold
Boss Alive Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 1%
Floral 16%
Fruity 16%
Green 19%
Sweet 22%
Warm 12%
Woody 27%
Earthy 6%
Animalic 3%
Fresh 12%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Woody
100%
Fruity
97%
Vanilla
70%
Warm Spicy
59%
Cinnamon
57%

Notes

Top Notes

Vanilla 25% Plum 20% Cinnamon 20% Apple 19% Blackcurrant 16%

Heart Notes

Jasmine 52% Thyme 48%

Base Notes

Woody 30% Sandalwood 26% Cedar 24% Olive Tree 20%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Fall Winter

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its moderate sillage and versatile blend of sweet, spicy, and woody notes make it suitable for casual wear and even office settings if applied lightly. For dates, the warm vanilla and spice can be quite appealing, though for formal events, it might be perceived as too playful. While some reviewers noted wearing it to the gym, its warm and spicy nature makes it less ideal for sport.

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Where to buy

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About

Alive kicks off with a vibrant burst of blackcurrant and apple, sweetened by juicy plum and a hint of warm cinnamon. The opening is bright, quickly settling into a heart of delicate jasmine and aromatic thyme. The dry down is a comforting embrace of woody notes, particularly sandalwood and cedar, underpinned by a subtle olive tree accord and a persistent, creamy vanilla. It's a complex dance of fresh, spicy, and woody elements.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.