Hugo Boss 2020 EDP

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Boss Alive

by Annick Menardo

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Hugo Boss Boss Alive is an Eau de Parfum launched in 2020, created by Annick Menardo. Boss Alive opens with Cinnamon, Vanilla, Apple, and Plum, settles into a heart of Jasmine and Thyme, and dries down to a base of Olive Tree, Woody Notes, Cedar, and Sandalwood. Hugo Boss's Boss Alive carries a Favourite verdict, a green-led wear.

Boss Alive is a 'love-it-or-hate-it' scent; some find it a gorgeous fruity-woody vanilla, others smell cheap aftershave or air freshener. It delivers a punchy dose of spiced fruit, but be warned, the sillage and longevity are divisive.
What our verdicts mean →
  • Confident
  • Warm
  • Modern
  • Energetic
  • Bold
£31.95 at Notino 30ml Check price on → Check prices ↓
Boss Alive Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its moderate sillage and versatile blend of sweet, spicy, and woody notes make it suitable for casual wear and even office settings if applied lightly. For dates, the warm vanilla and spice can be quite appealing, though for formal events, it might be perceived as too playful. While some reviewers noted wearing it to the gym, its warm and spicy nature makes it less ideal for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Alive kicks off with a vibrant burst of blackcurrant and apple, sweetened by juicy plum and a hint of warm cinnamon. The opening is bright, quickly settling into a heart of delicate jasmine and aromatic thyme. The dry down is a comforting embrace of woody notes, particularly sandalwood and cedar, underpinned by a subtle olive tree accord and a persistent, creamy vanilla. It's a complex dance of fresh, spicy, and woody elements.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Boss Alive Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Boss Alive Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 3 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.