Favourite

Hugo Boss 2020 EDP

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Boss Alive

by Annick Menardo

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Hugo Boss Boss Alive is an Eau de Parfum launched in 2020, created by Annick Menardo. Boss Alive opens with Cinnamon, Vanilla, Apple, and Plum, settles into a heart of Jasmine and Thyme, and dries down to a base of Olive Tree, Woody, Cedar, and Sandalwood. Hugo Boss's Boss Alive carries a Favourite verdict, a woody-led wear.

Boss Alive is a 'love-it-or-hate-it' scent; some find it a gorgeous fruity-woody vanilla, others smell cheap aftershave or air freshener. It delivers a punchy dose of spiced fruit, but be warned, the sillage and longevity are divisive.
  • Confident
  • Warm
  • Modern
  • Energetic
  • Bold
Boss Alive Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its moderate sillage and versatile blend of sweet, spicy, and woody notes make it suitable for casual wear and even office settings if applied lightly. For dates, the warm vanilla and spice can be quite appealing, though for formal events, it might be perceived as too playful. While some reviewers noted wearing it to the gym, its warm and spicy nature makes it less ideal for sport.

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Layer

Building a fragrance wardrobe? See what layers well with Boss Alive Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

Alive kicks off with a vibrant burst of blackcurrant and apple, sweetened by juicy plum and a hint of warm cinnamon. The opening is bright, quickly settling into a heart of delicate jasmine and aromatic thyme. The dry down is a comforting embrace of woody notes, particularly sandalwood and cedar, underpinned by a subtle olive tree accord and a persistent, creamy vanilla. It's a complex dance of fresh, spicy, and woody elements.