Hugo Boss 2023 Parfum

U ££

Boss Alive

by Honorine Blanc , Marie Salamagne

Hugo Boss Boss Alive is a Parfum launched in 2023, created by Honorine Blanc and Marie Salamagne. Boss Alive opens with Jasmine, settles into a heart of Vetiver, and dries down to a base of Leather. Hugo Boss's Boss Alive carries a Statement verdict, a woody-led wear.

This one's a divisive affair. Despite the official notes, many find a fruity-vanilla scent that leans unexpectedly masculine in its leather drydown, prompting some head-scratching over its target audience. Not groundbreaking, but far from universally disliked.
  • Bold
  • Sensual
  • Feminine
  • Soft
  • Powdery
Boss Alive Parfum bottle

Profile

Character

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 28%
Fruity 2%
Green 10%
Sweet 10%
Warm 7%
Woody 28%
Earthy 23%
Animalic 32%
Fresh 2%
Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Leather
79%
Woody
68%
Aromatic
68%
Earthy
63%

Notes

Top Notes

Heart Notes

Base Notes

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Fall

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Given its moderate sillage and intimate longevity, this perfume suits dates and casual wear well, allowing its sensual leather character to shine without being overpowering. The bold, somewhat masculine lean makes it less ideal for formal or sporting events.

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Where to buy

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About

Opens with a sweet yet fresh burst of jasmine, quickly softened by a smooth vetiver. The heart then gives way to a prominent leather note that some describe as juicy or even smoky, creating a dry, earthy, and woody base. A creamy, subtle sweetness lingers throughout the development.