Hugo Boss 2020 EDT

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Hugo Now

by Frank Voelkl

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Hugo Boss Hugo Now is an Eau de Toilette launched in 2020, created by Frank Voelkl. Hugo Now opens with Lemon Zest and Cardamom, settles into a heart of Ice, Lavender, Mint, and Rain, and dries down to a base of Vetiver. Hugo Boss's Hugo Now carries a Favourite verdict, a woody-led wear.

Hugo Now is a super-fresh, cooling aquatic that does exactly what it says on the tin. It's a simple, likeable 'dumb reach' for scorching days, though its fleeting performance means it won't be setting the world alight. If you want unique, look elsewhere.
What our verdicts mean →
  • Fresh
  • Clean
  • Energetic
  • Relaxed
  • Modern
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Hugo Now Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Lemon Zest65%
Cardamom35%
Heartas listed
Rain31%
Ice28%
Mint24%
Lavender16%
Baseas listed
Vetiver100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer
Also Works:
Spring

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its fresh, aquatic nature makes it suitable for casual wear, gym, and even office, especially on warm days. However, its poor longevity and projection mean it won't shine for special occasions like dates or formal events.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Lavender Lavandula Hybrida Oil from Lavender
  • Spearmint Mentha Viridis Leaf Oil from Mint

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Dive into an instant chill with a zesty splash of lemon and a hint of warm cardamom, quickly giving way to an invigorating heart of mint and crisp, clean rainwater. A subtle whisper of lavender smooths the edges before it settles on a green, earthy vetiver base. It’s fresh-out-the-shower aquatic, pure and simple, like a cool lake on a summer's day.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Hugo Now Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Hugo Now Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.