Hugo Boss 2020 Edt

U ££

Hugo Now

by Frank Voelkl

Hugo Boss Hugo Now is an Eau de Toilette launched in 2020, created by Frank Voelkl. Hugo Now opens with Cardamom and Lemon Zest, settles into a heart of Lavender, Mint, Rainwater, and Ice, and dries down to a base of Vetiver. Hugo Boss's Hugo Now carries a Favourite verdict, a aquatic-led wear.

Hugo Now is a super-fresh, cooling aquatic that does exactly what it says on the tin. It's a simple, likeable 'dumb reach' for scorching days, though its fleeting performance means it won't be setting the world alight. If you want unique, look elsewhere.
  • Fresh
  • Clean
  • Energetic
  • Relaxed
  • Modern
Hugo Now Eau de Toilette bottle

Profile

Character

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 22%
Floral 2%
Fruity 0%
Green 17%
Sweet 2%
Warm 10%
Woody 27%
Earthy 17%
Animalic 0%
Fresh 35%
Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Aquatic
100%
Fresh
100%
Aromatic
82%
Citrus
78%
Green
69%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Summer
Also Works:
Spring

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its fresh, aquatic nature makes it suitable for casual wear, gym, and even office, especially on warm days. However, its poor longevity and projection mean it won't shine for special occasions like dates or formal events.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Dive into an instant chill with a zesty splash of lemon and a hint of warm cardamom, quickly giving way to an invigorating heart of mint and crisp, clean rainwater. A subtle whisper of lavender smooths the edges before it settles on a green, earthy vetiver base. It’s fresh-out-the-shower aquatic, pure and simple, like a cool lake on a summer's day.