Jo Malone London 2012 Cologne

U ££

White Lilac & Rhubarb

by Christine Nagel

Jo Malone London White Lilac & Rhubarb is a Cologne launched in 2012, created by Christine Nagel. White Lilac & Rhubarb settles into a heart of Rose, Lilac, Rhubarb, and Heliotrope. Jo Malone London's White Lilac & Rhubarb carries a Favourite verdict, a floral-led wear.

This one's a proper Marmite scent - you'll either adore its realistic lilac or find it too sharp and fleeting. If you're after a true-to-life lilac and don't mind reapplying often, it's worth a sniff. Otherwise, brace for potential disappointment.
  • Fresh
  • Romantic
  • Clean
  • Elegant
  • Feminine
White Lilac & Rhubarb Cologne bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 1%
Floral 50%
Fruity 16%
Green 18%
Sweet 29%
Warm 2%
Woody 0%
Earthy 0%
Animalic 1%
Fresh 18%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Casual Sport
Also Works:
Office Date

Its fresh, floral-green character makes it perfect for casual daytime wear, leaning towards spring and summer. The generally poor longevity and intimate projection mean it's unlikely to offend in an office but won't make a statement at formal events.

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Where to buy

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About

Opens with a vivid, almost photo-realistic lilac, drenched in green notes and a surprising, tart freshness of rhubarb. As it settles, the initial sharpness mellows, letting hints of rose and powdery heliotrope emerge, creating a softer, floral heart. The drydown becomes a gentle skin scent, retaining just a whisper of that initial spring garden bloom.