Jo Malone London 2012 EDC

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White Lilac & Rhubarb

by Christine Nagel

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Jo Malone London White Lilac & Rhubarb is a Cologne launched in 2012, created by Christine Nagel. White Lilac & Rhubarb opens with Rhubarb, and settles into a heart of Rose, Heliotrope, and Lilac. Jo Malone London's White Lilac & Rhubarb carries a Favourite verdict, a green-led wear.

This one's a proper Marmite scent - you'll either adore its realistic lilac or find it too sharp and fleeting. If you're after a true-to-life lilac and don't mind reapplying often, it's worth a sniff. Otherwise, brace for potential disappointment.
What our verdicts mean →
  • Fresh
  • Romantic
  • Clean
  • Elegant
  • Feminine
White Lilac & Rhubarb Cologne bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Heartas listed

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Casual Sport
Also Works:
Office Date

Its fresh, floral-green character makes it perfect for casual daytime wear, leaning towards spring and summer. The generally poor longevity and intimate projection mean it's unlikely to offend in an office but won't make a statement at formal events.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with a vivid, almost photo-realistic lilac, drenched in green notes and a surprising, tart freshness of rhubarb. As it settles, the initial sharpness mellows, letting hints of rose and powdery heliotrope emerge, creating a softer, floral heart. The drydown becomes a gentle skin scent, retaining just a whisper of that initial spring garden bloom.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with White Lilac & Rhubarb Cologne - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements White Lilac & Rhubarb Cologne - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·


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