Statement

Laura Ashley 2026 EDT

U ££

Joy of Primrose

by Clément Marx , Romain Almairac

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Laura Ashley Joy of Primrose is an Eau de Toilette launched in 2026, created by Clément Marx and Romain Almairac. Joy of Primrose opens with Bergamot, Neroli, and Tangerine, settles into a heart of Jasmine, Mimosa, and Honey, and dries down to a base of Vanilla and Tonka Bean. Laura Ashley's Joy of Primrose carries a Statement verdict, a citrus-led wear.

Joy of Primrose is a daring dive into sweetness that straddles the line between radiant and cloying-perfect for those who love their florals with a sugar rush.
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  • Fresh
  • Romantic
  • Sweet
  • Elegant
  • Confident
Joy of Primrose Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Citrus
100%
Vanilla
68%
Sweet
68%
White Floral
64%
Floral
50%
Honey
44%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Spring Summer Fall Winter

Best Occasions

Best For:
Date Casual
Also Works:
Formal

The sweet and floral accords lend themselves well to casual and date settings, while a slightly strong sillage may make it less ideal for office wear. Its elegant construction allows for a decent fit at formal events.

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Layer

Building a fragrance wardrobe? See what layers well with Joy of Primrose Eau de Toilette - the best pairings, where to apply each, and how the blend scores.

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Joy of Primrose opens with a zesty explosion of bergamot and tangerine, inviting a bright smile with its juicy, citrus charm. The heart reveals a floral bouquet, with jasmine and mimosa wrapped in a smooth embrace of sweet honey, creating a sun-drenched warmth that feels both inviting and nostalgic. As it dries down, the base of vanilla and tonka bean brings a cozy, creamy touch that lingers like a gentle hug, leaving a trail that is both sweet and harmonious. It's a perfume that feels like a lovely spring day, full of optimism and joy.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.