Lush 2024 EDP

U ££ Statement

New Romantics

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Lush New Romantics is an Eau de Parfum launched in 2024. Lush's New Romantics carries a Statement verdict, a spicy-led wear.

Divisive yet intriguing, New Romantics is a true love-it-or-hate-it Lush creation. Some find it a quirky, nostalgic fruit tea or cocktail, others a cloying, medicinal mess that's borderline unwearable.
What our verdicts mean →
  • Playful
  • Bold
  • Energetic
  • Modern
  • Edgy
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New Romantics Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Date

Its moderate longevity and sillage, coupled with its distinctive and sometimes polarizing character, make it less suited for formal or office settings. However, its playful, fruity, and spicy profile is a good fit for casual daytime wear or a quirky date, with many reviewers describing it as 'fun' and 'unique'.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Clove Eugenia Caryophyllus Flower Oil from Clove
  • Eugenia Caryophyllus Leaf Oil from Clove
  • Limonene from Orange

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by PETA Beauty Without Bunnies · Check the register · We last checked Oct 2026 PETA Beauty Without Bunnies certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Opening with a vibrant, almost boozy burst of citrus and orange, this fragrance quickly ushers in a spicy heart of cinnamon, clove, nutmeg, and allspice. As it settles, davana lends a unique, fruity-liqueur quality, sometimes leaning towards apricot or peach, all while retaining a characteristic Lush sweet, powdery undertone that some find comforting and others medicinal.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.