Lush 2016 EDP

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What Would Love Do

by Simon Constantine , Emma Dick

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Lush What Would Love Do is an Eau de Parfum launched in 2016, created by Simon Constantine and Emma Dick. What Would Love Do opens with Tangerine, settles into a heart of Lavender, and dries down to a base of Benzoin. Lush's What Would Love Do carries a Favourite verdict, a green-led wear.

This Lush favourite is a divisive, love-it-or-hate-it scent. Expect a battle between bright citrus and deep resin, with some finding it a comforting, unique gourmand, while others are put off by its intensity or perceive a 'medicinal' edge. Not for everyone, but those who love it, really love it.
What our verdicts mean →
  • Warm
  • Cozy
  • Unique
  • Playful
  • Relaxed
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What Would Love Do Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Tangerine100%
Heartas listed
Lavender100%
Baseas listed
Benzoin100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its moderate sillage and longevity make it suitable for casual and office wear, though some find its gourmand and 'incense' quality too strong for formal settings. The warm, comforting notes are ideal for relaxed, close-quarter interactions like dates.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with a zesty, almost candied tangerine, swiftly followed by a gentle, soothing wave of lavender. As it settles, a rich, balsamic benzoin emerges, providing a warm, resinous depth that many interpret as a spicy, edible note - think gingerbread or spiced orange biscuits. The overall impression is a sweet, warm, and somewhat incense-like aroma.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.