Memoize London 2024 EDP

U ££ Statement

Natura

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Memoize London Natura is an Eau de Parfum launched in 2024. Natura opens with Jasmine, settles into a heart of Tonka Bean, and dries down to a base of Musk, Amber, and Oakmoss. Memoize London's Natura carries a Statement verdict, a white floral-led wear.

This one's a bit divisive, leaning heavily into earthy and mossy notes. Not a crowd-pleaser for everyone, so spray with caution.
  • Mysterious
  • Bold
  • Modern
  • Sensual
  • Fresh
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Natura Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

White Floral
100%
Mossy
72%
Earthy
59%
Amber
51%
Floral
44%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall

Its white floral, mossy and earthy composition leans towards spring and autumn.

Best Occasions

Best For:
Casual
Also Works:
Date

The earthy and mossy accords make it less appropriate for pristine office or formal settings. It's better suited for casual outings or a distinctive date night where you want to make an impression.

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Layer

Wear two at once. See what layers well with Natura Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Natura Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

Natura opens with a prominent jasmine, a rich, heady white floral that quickly settles into something deeper. The heart reveals a smooth tonka bean, adding a touch of creamy sweetness, before it descends into a grounded base. Here, the true character emerges with a strong presence of damp oakmoss and earthy musk, rounded out subtly by a warm amber. It's a nature scent, but not the pretty, light kind.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.