Memoize London 2024 Edp

U ££

Natura

Memoize London Natura is an Eau de Parfum launched in 2024. Natura opens with Jasmine, settles into a heart of Tonka Bean, and dries down to a base of Oakmoss, Musk, and Amber. Memoize London's Natura carries a Statement verdict, a white floral-led wear.

This one's a bit divisive, leaning heavily into earthy and mossy notes. Not a crowd-pleaser for everyone, so spray with caution.
  • Mysterious
  • Bold
  • Modern
  • Sensual
  • Fresh
Natura Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 31%
Fruity 2%
Green 7%
Sweet 41%
Warm 12%
Woody 7%
Earthy 18%
Animalic 14%
Fresh 3%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Mossy
72%
Earthy
59%
Amber
51%
Floral
44%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Also Works:
Spring Summer Fall Winter

Best Occasions

Best For:
Casual
Also Works:
Date

The earthy and mossy accords make it less appropriate for pristine office or formal settings. It's better suited for casual outings or a distinctive date night where you want to make an impression.

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Where to buy

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About

Natura opens with a prominent jasmine, a rich, heady white floral that quickly settles into something deeper. The heart reveals a smooth tonka bean, adding a touch of creamy sweetness, before it descends into a grounded base. Here, the true character emerges with a strong presence of damp oakmoss and earthy musk, rounded out subtly by a warm amber. It's a nature scent, but not the pretty, light kind.