Memoize London 2024 EDP

U ££ Statement

Natura

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Memoize London Natura is an Eau de Parfum launched in 2024. Natura opens with Jasmine, settles into a heart of Tonka Bean, and dries down to a base of Musk, Amber, and Oakmoss. Memoize London's Natura carries a Statement verdict, a floral-led wear.

This one's a bit divisive, leaning heavily into earthy and mossy notes. Not a crowd-pleaser for everyone, so spray with caution.
What our verdicts mean →
  • Mysterious
  • Bold
  • Modern
  • Sensual
  • Fresh
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Natura Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Jasmine100%
Heartas listed
Tonka Bean100%
Baseas listed
Oakmoss42%
Amber32%
Musk26%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall

Its white floral, mossy and earthy composition leans towards spring and autumn.

Best Occasions

Best For:
Casual
Also Works:
Date

The earthy and mossy accords make it less appropriate for pristine office or formal settings. It's better suited for casual outings or a distinctive date night where you want to make an impression.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Natura opens with a prominent jasmine, a rich, heady white floral that quickly settles into something deeper. The heart reveals a smooth tonka bean, adding a touch of creamy sweetness, before it descends into a grounded base. Here, the true character emerges with a strong presence of damp oakmoss and earthy musk, rounded out subtly by a warm amber. It's a nature scent, but not the pretty, light kind.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Natura Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Natura Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.