Memoize London 2018 EDP

U ££££ Acquired

Superbia

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Memoize London Superbia is an Eau de Parfum launched in 2018. Superbia opens with Rose, Ylang-Ylang, and Orchid, and settles into a heart of Cedar, Sandalwood, and Saffron. Memoize London's Superbia carries an Acquired verdict, a floral-led wear.

This is a grown-up, opulent rose-oud with serious staying power. It's not for the faint-hearted, drawing comparisons to MFK's intense ouds, but it handles its powerful notes with an impressive balance that makes it surprisingly wearable. Definitely a love-it-or-hate-it kind of scent.
What our verdicts mean →
  • Bold
  • Fresh
  • Feminine
  • Elegant
  • Romantic
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Superbia Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Moderate
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal

Given its strong performance and rich, sensual accords of rose, oud, and leather, Superbia is best suited for evening wear and special occasions where its presence can be appreciated without overwhelming. While long-lasting, its intensity makes it less ideal for casual daytime or office environments, though some find it versatile enough for day-to-night transitions.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Superbia opens with a rich, blooming rose, softened by the exotic creaminess of ylang-ylang and orchid. This floral elegance is quickly enveloped by a warm, spicy heart of saffron, leading into a deep, woody base of cedar and sandalwood. The dry down introduces a prominent, slightly medicinal oud, intertwined with supple leather, creating a complex and enduring oriental woody profile that lingers for hours.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Superbia Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Superbia Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.