New Brand Parfums EDP

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POP!

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New Brand Parfums POP! is an Eau de Parfum. POP! opens with Floral Notes and Powdery, settles into a heart of Musk and Sandalwood, and dries down to a base of Floral Notes. New Brand Parfums's POP! carries a Statement verdict, a floral-led wear.

Compiled from the distributor's own product listing: a soft, powdery white-floral opening over a creamy, musk-tinged heart. A light, unfussy daytime scent in New Brand's budget Prestige line, built for volume rather than complexity.
What our verdicts mean →
  • Powdery
  • Soft
  • Fresh
  • Everyday
  • Youthful
£10.23 at The Beauty Store 100ml Check price on → Check prices ↓
POP! Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Floral Notes50%
Powdery50%
Heartas listed
Musk50%
Sandalwood50%
Baseas listed
Floral Notes100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Skin-scent
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer

The powdery white-floral profile with light musk reads best in warmer, brighter weather - too delicate to register in heavy winter layering.

Best Occasions

Best For:
Casual
Also Works:
Office

A soft, low-projection floral that suits office and casual daytime wear well but lacks the presence for date-night or formal-evening settings.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

POP! opens with a gentle wash of white flowers softened by a powdery finish, giving the first impression a clean, cosmetic-adjacent character rather than anything sharply floral or indolic. It reads closer to talc-and-blossom than a heady tuberose or jasmine bouquet. The heart brings a light, fresh creaminess that keeps the composition airy - there's a slight milky quality here that's common in budget French mass-market EDPs aiming for an easy, wearable middle stage rather than a dramatic transition. The base settles into a soft floral trail with a faint muskiness, giving the scent enough presence to linger without asking for much attention. Nothing about the drydown suggests strong longevity or projection; this is designed as a light, replenish-through-the-day scent rather than a one-spray-lasts-all-night proposition. At this price point, POP! delivers exactly what New Brand's Prestige range promises - an inoffensive, easy floral suitable for daily wear, office settings, or as a first fragrance for younger wearers who want something soft and unchallenging.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with POP! Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements POP! Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.